|Lady Bird Johnson began an anti-neon campaign on America's highways.|
Up until the passage of 1965's Highway Beautification Act neon was highway flypaper, attracting motorists with flashy classic steel-and-neon to stop and sleep or eat. After that, smaller back-lit plastic signs that were a better blend with the highway's natural foliage marked the roadside attractions. Neon-be-gone became persuasive from highway to highway all across the country.
Keep America Beautiful resurrected Lady Bird do-gooder wife and mother to a symbol of national pride, looking after America, a figure who distinguished neon's cutting-edge architecture.