|Mix of serif and sans serif fonts on sign
From the get-go, this sign breaks the graphics Golden Rule of mixing sans serif and serif typefaces, the former with no sticks on the end of the letters and the later with them.
This type face is serif.
This type face is sans serif.
If you have trouble remembering which typeface is which, just be aware that sans means without, so that sans serif means without sticks.
If you're not sure where the sticks are read about fonts to get educated about them.