Thursday, February 14, 2013

Plastic, Graffiti and Color--Signage Warped by Time

Mix of serif and sans serif fonts on sign
Designers didn't follow the rules on this sign. Add the elements of time and...tick, tock...you've got an array of bad design, graffiti and rust on a sign that's falling apart.

From the get-go, this sign breaks the graphics Golden Rule of mixing sans serif and serif typefaces, the former with no sticks on the end of the letters and the later with them.

This type face is serif.

This type face is sans serif.

 If you have trouble remembering which typeface is which, just be aware that sans means without, so that sans serif means without sticks.

If you're not sure where the sticks are read about fonts to get educated about them.

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