Sunday, February 10, 2013

Best Mid-Century Modern Sign Award

The Roy's sign in Amboy, CA has to be one of the best in the world.


If they were to be an award for the best mid-century modern sign in the world, it would have to be this one.

To be sure, it's not the grandest, biggest nor the most elaborate, but it is positioned in one of the best settings for a sign, which is what makes it so special.

Nowhere is a sign surrounded by almost nothing but sky and flat land, leaving the sign isolated for beautiful photo ops.

Catch it at the right moment with the right light and just the right amount of cloud cover, and you've got a classic desolate-yet-stunning image of what life was once like decades ago.

Lotta Livin'

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