Wednesday, May 16, 2012

No More Neon!

Lady Bird Johnson wasn't a fan of neon signage.
The wife of President Lyndon B. Johnson had had enough of America’s beautiful landscape littered by neon.

In the 1960s, she became an advocate for a highway beautification program in the United States.

She influenced her husband, President Johnson, to sign the Highway Beautification Act, where he stated that he didn’t choose “to hide from view what God has gladly given it.”

Neon signs were the culprits that blocked the views so that the Golden Age of Neon halted thereafter.

By the 1970s many cities passed ordinances limiting signage. The popularity of neon waned for nearly a generation.

No comments: